Amazonās most recent move into healthcare involves medical devices.
Called Choice, the new brand will initially include blood glucose monitors and blood pressure monitors accompanied by supporting mobile apps that offer measurement tracking, data mobility and reminders.
In a statement, Arcadia Group CEO Bob Guest said that the organizations plan to āincorporate voice-driven measurement interpretation as well as individualize wellness recommendations. This is all possible with Alexa, and will provide patients with a wellness experience not available until now.ā
As for Amazon, a spokesperson told CNBC that āChoice is exclusive to Amazon but is not an Amazon private-label brand.ā
The Seattle company has busy in healthcare as of late. In June, it announced its plans to acquire PillPack, an online pharmacy that offers pre-sorted medications and home delivery.
Of course, thereās also the Amazon-J.P. Morgan-Berkshire Hathaway collaboration. First announced in January, the Boston-based venture will initially focus on tech solutions that will help the three companiesā U.S. employees and their families with healthcare. In July, Atul Gawande took the reins as CEO of the initiative. More recently, Jack Stoddard was named COO.
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