ANDREA McLean’s new life insurance advert has been slammed by angry fans – who have branded it “disrespectful and shameful”.
The Loose Women star is the new face of Polly.co.uk – a life insurance that is “made for mums”.
Andrea stars in the controversial life insurance advert
A sponsored Instagram post appeared on many of Andrea’s followers’ feeds earlier today, and the “mum-shaming” content of the clip enraged viewers.
The caption reeled off statistics that “every 22 minutes a child in the UK loses a parent they depend on” – revealing that 12% of British mums don’t have life insurance.
In the video, Andrea speaks to somebody off-camera as she says: “If your child is the one with the parent that doesn’t have any life insurance, that means that your child is the one who won’t be looked after.
“In any other way of life you would never want your child to be the one that isn’t looked after, and I don’t understand why it’s so different with life insurance.
Andrea is the host of Loose Women
“Why would you not want your child to be looked after?
“So don’t let your child be one of the 12% whose parents didn’t look after them. They might have looked after them in life but they haven’t looked after them in death.
“The most important thing you can do is click the link below and take the first and most important step you can in insuring your family.”
One outraged follower commented on the video: “This is such a disgusting advert on so many levels… There are so many examples of people who can’t afford life insurance for a start, and then there are others who have other family members to help with children after a parent’s death.
Followers shared their outrage on the post
One critic dubbed the ad ‘shameful’
“Well done for representing yourselves horrifically with this disgusting advert and a cold, ugly message to go with it.”
Another added: “What idiot decided this was a good way to get people to give them money? Horrendously insulting advert!!”
A third ranted: “This advert is awful.
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“To imply a parent with no life insurance does not care for their child is disgusting. What about the parents who simply cannot afford insurance?!”
Others urged the site to delete the video, with one critic simply writing: “Shameful.”
It appears that the post has since been removed from social media, and Andrea is yet to comment on the backlash the advert has faced.
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