Life insurance offers financial protection to your family and is a product that you typically keep for decades, so itâs important to find a top rated insurer. Weâve listed below the companies with the best financial strength ratings and fewest customer complaints.
If youâre looking for the best rated insurer with competitive prices, MassMutual is our top choice. They hold the top financial strength rating available and have a disproportionately low number of consumer complaints, given theyâre one of the ten largest life insurance companies in the United States. MassMutual is also a mutual life insurance company, meaning itâs owned by its policyholders and the company has consistently distributed dividends to those with whole life insurance policies for over 150 years.
MassMutual offers a wide range of life insurance policies, such as term, whole, universal and variable universal life insurance. In addition, if you have medical problems, MassMutual accepts a variety of conditions with their no medical exam and guaranteed acceptance policies. While MassMutualâs rates arenât the absolute lowest for term life insurance, theyâre below average as compared to the largest insurers.
Northwestern Mutual is the largest mutual life insurance company in the U.S., in part because of its outstanding service. The company has some of the best consumer reviews and holds the top financial strength rating. Northwestern Mutual offers the standard term, whole and universal life insurance policies, but they also have their own policy called CompLife. CompLife is a permanent life insurance policy to which you can add term coverage if you just need the additional financial protection for a short period of time.
The one downside to Northwestern Mutual is that they have comparably higher rates for simple products, like term life insurance. However, if youâre primarily concerned with the companyâs financial stability and how youâll be treated as a customer, youâll find few insurers that rank as well.
We often recommend term life insurance as policies can be customized to nearly any situation and often have the lowest rates for coverage. But that doesnât mean you shouldnât shop around–term quotes can vary by over 100% for the same person depending on the company you choose. We compared quotes across multiple shopper profiles to find the companies that consistently offer the best prices and coverage.
Whether youâre a senior, a smoker or in perfect health, Voyaâs term life insurance rates are consistently some of the lowest available. In addition, if you really want the best price, they offer a discount for paying annually.
Voyaâs TermSmart policies are offered for 10, 15 and 20 year periods, and you can purchase between $100,000 to over $1 million in coverage. Term policies can also be customized with a variety of standard riders, such as an accidental death benefit, accelerated death benefit (to help with costs if you become terminally ill), and a waiver of premium rider (in the case you become disabled).
If you arenât yet certain that you want term coverage, Voya also offers a wide selection of permanent life insurance policies and you can convert your policy later without having your health reassessed.
Pacific Life Insurance
Pacific Life Insurance is not only one of the best companies for term life insurance, but they also have incredible customer service. Of all the companies we compared, they had the lowest complaint ratio and are highly rated for their customer satisfaction. Considering they also have some of the lowest premiums, even if youâre older or have health issues, Pacific Life is a top choice for term life insurance.
If you want term life insurance for a longer period of time, Pacific Life offers coverage for up to 30-year terms. In addition, you can convert your policy to permanent coverage without additional medical exams or underwriting.
Until recently, you could get quoted for life insurance online but, if you want to purchase a policy, you had to complete forms and speak to an agent offline. Now a number of startups have emerged that allow you to handle the entire application process online and, in many cases, get a near-immediate approval decision.
Haven Life provides the best term life insurance quotes for a wide variety of customer profiles while allowing you to complete the entire quote and application experience online. In addition, Haven Life offers some of the fastest approvals for coverage purchased. Though some are fully underwritten with a medical exam, many customers will get a same-day determination.
Term policies can be purchased from Haven Life for periods ranging from 10 years to 30 years, and the company offers up to $2 million in coverage. Though Haven Lifeâs set of riders is somewhat limited, they have all the standards youâd expect from an insurer, such as an accelerated death benefit rider and waiver of premium rider.
And, while Haven Life is a relatively new insurer, the company is backed by MassMutual (our pick for Best Rated Insurer) meaning you can be comfortable the company will be there when needed.
Ladder Life is a new insurer focused on simplifying the process of purchasing coverage, but also addressing peopleâs changing financial situations. The amount of life insurance you need changes over time so, as part of their platform, Ladder Life allows you to easily increase or decrease your policy limits. This means you donât have to pay for unnecessary coverage now if you expect your financial situation to change later, such as if you expect to have a kid in the next several years.
Though Ladder Lifeâs rates arenât the absolute lowest, the company is quite competitive, often with below average premiums. Their term life policies can be purchased for periods of 10 to 30 years, and Ladder lets you purchase up to $8 million in coverage. This is the highest coverage limit we came across for a completely-online insurer.
Whole life insurance is the most popular form of lifelong coverage as, it not only provides a death benefit, but also has a cash value that grows consistently over time. The cash value can be borrowed against if you want to cover an expense, such as buying a car or paying medical expenses. It can also be returned to you if you ever decide that you no longer want coverage. Since whole life insurance needs to be able to provide coverage for decades, we analyzed insurers to find the largest companies with the highest possible financial strength ratings.
Northwestern Mutual has some of the best consumer reviews and, as a mutual insurance company, has consistently issued dividends to whole life insurance policyholders for decades. When the company issues annual dividends, you can choose whether you want to receive the payment as cash, use it to pay premiums or purchase additional coverage. Northwestern Mutualâs whole life insurance payments are flexible as well, as you choose to pay for coverage until age 65, age 90 or for a certain period of time (such as 20 years). A great benefit of paying over a limited time is that you invest a greater amount in the cash value portion of the policy early on, meaning you earn higher returns over the length of coverage.
In addition, Northwestern Mutual offers a fairly unique rider called an accelerated care benefit. While most insurers only allow you to receive a portion of your death benefit early if diagnosed with a terminal illness, Northwestern Mutual lets you accelerate funds to pay for long term care.
The only restrictions to Northwestern Mutualâs life insurance policies are that they arenât available with small death benefits (the minimum is $25,000) and the company doesnât offer policies with limited underwriting. So, if you have a pre-existing medical condition or certain health problems, you would have to apply with a different insurer.
New York Life is also a mutual insurance company with the highest attainable financial strength rating from A.M. Best, and dividends can be pushed to pay premiums or increase coverage. However, New York Life offers a wider variety of structures for whole life insurance policies. For example, say you want the benefits of paying whole life insurance premiums over a shorter time period but can only afford a particular dollar amount per year. New York Life offers the ability to choose exactly how long you pay premiums.
Couples are also offered the option of a joint second-to-die whole life insurance policy, which is typically used to leave an inheritance or help dependents to cover estate taxes. While New York Life doesnât have first-to-die whole life insurance, they do have an âSPPOâ option. This is a fairly unique rider as it gives your spouse the ability to purchase single premium whole life insurance upon your death without demonstrating insurability. While a portion of your policyâs death benefit would go towards the cost of the SPPO, this can be a valuable benefit as it can provide your spouse coverage even if they would otherwise be uninsurable.
We compared the 20 largest life insurance companies in the United States that offer individual life insurance coverage. Our comparison of each company took into account: