Saturday, 23 March 2019

Could John Hancock upend the life insurance industry by tying premiums to fitness?

In some ways, life insurance is an inherently morbid industry, since it requires its customers to prepare for their deaths. But by writing the Vitality program into all its policies, John Hancock is trying to refocus its business model around helping people live longer, healthier lives, the company said. It sounds altruistic, but the benefit is mutual — the longer their customers live, the more money the company makes, since they’ll pay more premiums over time and pay out end-of-life claims less frequently.


« »