WALTHAM, Mass., Jan.Â 24, 2019 /PRNewswire/ —Â Over five years ago, Delaware Life Insurance Company (“Delaware Life”) changed hands but remained committed to its enduring focusâ€”its customers. Delaware Life’s goal is to deliver “pure value” to its customers, which means developing competitive annuity products, providing a seamless customer experience, and serving as an honest and reliable financial institution. This renewed focus and approach has addressed the retirement and legacy needs of consumers while underpinning more than five years of consistent sales growth.
“Our goal has been to build smart solutions using the best brains and technology available in today’s marketplace to help clients achieve their financial and life goals,” said Tom Seitz, Vice President, Distribution. “We constantly focus on delivering pure value to customers and to the network of financial professionals who use our annuity solutions to help their clients.”
“To us, ‘pure value’ is more than products,” Seitz said. “It’s part of everything we do. We want our customers to know what they’re getting and what they’re paying for it. We also want customers and their advisors to feel that it’s easy to do business with Delaware Life.”
Delaware Life has built a product suite that addresses the real risks to retirement and legacy planning, providing solutions for both accumulation and incomeâ€”and it’s working. Delaware Life was acquired by Group One Thousand One, LLC (“Group1001”) (formerly known as Delaware Life Holdings, LLC) from Sun Life Financial Inc. in August 2013. Since then, Delaware Life has launched seven annuities under the Delaware Life name, with more than $9 billion of total sales.
Great roots and new opportunities
Delaware Life has a storied history and solid track record of performance in the insurance and annuity space. One of the flagship Group1001 brands, Delaware Lifeâ€”known as Sun Life Assurance Company of Canada (U.S.) until its name changed in July 2014â€”started issuing contracts in 1973 and is well known for its decades of fixed, fixed index and variable annuity innovations. Drawing from those roots, Delaware Life has built a strong balance sheet and maintains a long-tenured employee base with extensive annuity and life insurance expertise.
Recently, Delaware Life added new talent to its team in the areas of distribution and marketing:
New brand and website
In 2018, Delaware Life rebranded itself, introducing not only a new logo but also a remake of its internal and external communications and sales materials to reflect its “pure value” focus. A key element of this rebranding effort is the recent launch of a new public website at www.delawarelife.com.
About Delaware Life
Delaware Life is a member of the Group One Thousand One insurance holding company, a dynamic network of businesses making insurance more useful, logical, and accessible for everyone.Â Together with its subsidiary, Delaware Life Insurance Company of New York, Delaware Life is a leading provider of annuity and life insurance products in the United States, administering nearly 320,000 active annuity and life insurance policies representing approximately $36.1 billion in combined assets under management as of September 30, 2018.Â Â
For more information about Delaware Life, please visit www.delawarelife.com.
Group1001 is a customer-centric insurance holding company whose mission is to bring to market insurance and retirement products that empower consumers, communities and the industry. Group1001 believes sports have the power to transform lives and communities. Corporate social programs include partnering with Fields & Futures and the Cal Ripken, Sr. Foundation to revitalize sports fields in at-risk communities and to provide safe, inclusive and nurturing spaces for the children in the communities that Group1001 serves. Group1001 sponsors the Power of Sports, a syndicated program that gives life and celebrates powerful stories of people and organizations connecting through sports while driving positive social change for kids and communities across the U.S.
For more information about Group1001, please visit Group1001.com.
Delaware Life Insurance Company (Waltham, MA) is authorized to transact business in all states (except New York), the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Delaware Life Insurance Company of New York is authorized to transact business in New York and Rhode Island. Both companies are members of Group One Thousand One.Â Each company is responsible for its own financial condition and contractual obligations.
SOURCE Delaware Life Insurance Company