NEW YORK–(BUSINESS WIRE)–Direct Auto & Life Insurance, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected Marketing Evolution‚Äôs solution to provide visibility into the touchpoints consumers engage with along their path to purchase. The data gleaned will work to optimize its media mix and provide insights into the types of visitors coming and going from its brick-and-mortar locations and why. Marketing Evolution is the leading provider of the most modern marketing measurement and optimization solutions.
‚ÄúCompetition is unparalleled in the market place today, so it‚Äôs imperative for any business to understand as much about their consumer as possible,‚ÄĚ said Josh Jarrett, senior vice president of marketing, Direct Auto & Life Insurance. ‚ÄúWe are excited to add Marketing Evolution and their innovations to our market intelligence tool box. These details arm us with the data we need to optimize our media mix to best reach customers, while also understanding the recipe for success in future locations.‚ÄĚ
In order to make strategic, data-informed decisions and optimize their media mix in real-time, Direct Auto & Life Insurance identified Marketing Evolution‚Äôs person-centric unified measurement solution as the most comprehensive on the market. The company‚Äôs goal was to better understand customer intent and deliver a personalized experience, solving an industry-wide problem: how to link behavior to sales.
‚ÄúDirect Auto & Life Insurance‚Äôs goal is ubiquitous across the industry; identifying a customer‚Äôs intent and reacting appropriately,‚ÄĚ said Shane Desrochers, chief revenue officer, Marketing Evolution. ‚ÄúOur platform was developed to determine which marketing tactics are contributing to sales or conversions. Companies like Direct Auto & Life Insurance need to capitalize on the power of the data to make real-time, data-driven decisions for both the present and for future planning. Using an advanced analytics platform, marketing teams can accurately and efficiently distill big data into person-level insights and use it for in-campaign optimizations and beyond.‚ÄĚ
Marketing Evolution delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers, and in turn, helping to increase campaign ROI.
About Direct Auto & Life Insurance
Direct Auto & Life Insurance, headquartered in Nashville, TN, was founded in 1991 and has more than 400 retail locations across 13 Southeastern markets. Direct is a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, and sells its products and services through its retail store outlets, by phone through its call center and via the Internet. Direct is owned by National General Holdings Corp., headquartered in New York City, a specialty personal lines insurance holding company. National General traces its roots to 1939, and has a financial strength rating of A- (excellent) from A.M. Best.
About Marketing Evolution
Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com.