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Leo Burnett creative agency and Allstate part ways after sixty years

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The post Leo Burnett creative agency and Allstate part ways after sixty years appeared first on Live Insurance News.

The insurance company is moving ahead with Droga5 from Accenture Interactive.

Technically speaking, Allstate insurance moved away from Leo Burnett and toward Accenture Interactive’s Droga5 as its creative agency several months ago, but the businesses have now officially ceased working together.

t first, the door was left open for the continued handling of projects, but that has now ended.

When Allstate insurance first started looking elsewhere, it had left the door open to Leo Burnett to continue handling projects. However, the insurer has now chosen Droga5 and the door is now closed to its old relationship.

Droga5 is now leading Allstate’s creative advertising account following a review process, said a recent Chicago Business report. The report also indicated that another competitor in the review for the spot was Wieden+Kenedy (W+K).

Allstate had remained with the same company for over half a century. However, the marketing company ceased its connections with the Publicis Groupe shop a number of months ago when it changed its strategy to include inhouse creative. Allstate left the opportunity open for Burnett to continue handling projects, but it simply never happened, said the report.

n Allstate spokesperson said that Leo Burnett isn’t its only marketing creative agency.

Instead, the spokesperson said that the insurer works “with several respected agencies.” However, when asked specifically about who this did and did not include, an immediate reply to Chicago Business was not issued.

Estimates published by COMvergence indicate that the insurance company currently spends about $502 million on measured media every year.

The Leo Burnett creative agency from Publicis Groupe was at the head of Allstate’s creative account for over sixty years. This relationship between the marketer and the insurer brought about a number of household taglines and well recognized campaigns. Among the most easily recognizable was the “You’re in good hands” tagline delivered by Dennis Haysbert, as well as Mayhem, the character regularly wreaking havoc in the company’s commercial spots.

By the time of the writing of this article, it hasn’t yet been made clear whether or not

the agency will continue to have any connection at all with Allstate Insurance now that Droga5 has been appointed to lead the way.

The post Leo Burnett creative agency and Allstate part ways after sixty years appeared first on Live Insurance News.

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By: Marc
Title: Leo Burnett creative agency and Allstate part ways after sixty years
Sourced From: www.liveinsurancenews.com/leo-burnett-creative-agency-and-allstate-part-ways-after-sixty-years/8549494/
Published Date: Tue, 05 May 2020 09:00:34 +0000

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Got Home Improvement Plans? Read This Advice!

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Got Home Improvement Plans? Read This Advice!

Home improvement projects have the potential to make or break your wallet, your investment and your resale value. This article will give you lots of great advice on how you can protect the investment you’ve made, get the best bang for your buck and not go broke in the process.

Installing a breakfast bar can divide your kitchen and dining or family room without a cramped feeling. The open space provided by a combined kitchen and family room can make any home feel larger; however, it can also make it difficult to treat the rooms as separate spaces, especially regarding décor. A breakfast bar can serve as a functional divider that separates the rooms without closing them off.

A great tip for home improvement is to avoid putting your own personal stamp on improvements. This will make it less likely that you will earn a return on the investment because what looks good to you may not look good to someone else. If you use renovations simply to express yourself, do not consider the renovations as an investment in the resale value of your home.

A good tip for home improvement is to make sure you make smart investments in your home. Try to improve parts of your home that potential buyers would be interested in when you plan on selling your home. This will insure that you get the most out of your money.

TV entertainment stands cost quite a bit of money. A great viable alternative to those expensive stands is buying a nice dresser. You can put your TV on top and use the dresser drawers to store your DVDs and CD’s. Your remote controls and electronic manuals can also be stored in a drawer preventing it from being an eyesore.

If you have an unfinished basement on your property, finish it. A finished basement can almost double your property value if you finish it the right way. Carefully consider the floor-plan before you begin work. If you cannot do it all at once, just build one room at a time according to the plan.

You can easily change the look and feel of your furniture simply by purchasing distinctive new knobs, handles, and drawer pulls. These accents can be purchased individually or as part of a set for added savings, and the selection of colors, materials, and shapes is virtually infinite. This is also an excellent option to update antique or vintage furniture that is missing its original hardware.

In any home with original wood floors, the homeowner considering home improvement projects, should avoid replacing the floors, at all cost. The older a wood floor is, the less likely it is that it can be replaced with an equally attractive floor. It is much better to refinish existing wood floors. Even in cases of the most extreme damage, laying a new floor over the original one is preferable to removing it.

As you can see, there is a lot involved in even the most simple of home improvement projects. But, if you follow this advice and use it to make really wise investment decisions, you should have no problem choosing the best projects and the best money saving ideas for your home.

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Investment Advice

The Bill Gates Summer Reading List

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* Updated for Summer 2020

Most people probably wouldn’t consider Bill Gates a value investor.

After all, Microsoft was basically the poster child for the tech boom of the 1990s – a boom that Warren Buffett famously did not participate inand the company continues to be considered a “growth” stock today.

But I’d have to disagree.

Bill Gates might not be picking stocks, but he still thinks and acts a lot like a value investor. At the very least, he has more than a few things in common with Warren Buffett. Here are a few examples:

  1. Bill Gates and Warren Buffett are very close friends, and the two often play bridge together.
  2. Gates sits on the Board of Berkshire Hathaway and Berkshire is the largest holding in the Bill & Melinda Gates Foundation portfolio.
  3. The Bill & Melinda Gates Foundation’s portfolio is managed by a guy called Michael Larson. Larson is a buy-and-hold value investor, with a strategy similar to Buffett’s. Since Larson started working for Gates in 1994, the billionaire’s net worth has increased from $5 billion to $80 billion.
  4. And, just like Warren Buffett (who reads 500 pages a day now and used to read 1,000 pages a day when he first started his career) and Charlie Munger (whose secret is to “go to bed smarter than when you woke up), Bill Gates is a voracious reader and reads over 50 books a year.

So, if you’re looking for some good books to read this summer and want to expand your knowledge, here are 5 books that Bill Gates is recommending for 2020:


 

The Choice: Embrace the Possible

by Dr. Edith Eva Eger

Gates: This book is partly a memoir and partly a guide to processing trauma. Eger was only sixteen years old when she and her family got sent to Auschwitz. After surviving unbelievable horrors, she moved to the United States and became a therapist. Her unique background gives her amazing insight, and I think many people will find comfort right now from her suggestions on how to handle difficult situations.



Cloud Atlas: A Novel

by David Mitchell

Gates: This is the kind of novel you’ll think and talk about for a long time after you finish it. The plot is a bit hard to explain, because it involves six inter-related stories that take place centuries apart (including one I particularly loved about a young American doctor on a sailing ship in the South Pacific in the mid-1800s). But if you’re in the mood for a really compelling tale about the best and worst of humanity, I think you’ll find yourself as engrossed in it as I was.



The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

by Robert Iger

Gates: This is one of the best business books I’ve read in several years. Iger does a terrific job explaining what it’s really like to be the CEO of a large company. Whether you’re looking for business insights or just an entertaining read, I think anyone would enjoy his stories about overseeing Disney during one of the most transformative times in its history.



The Great Influenza: The Story of the Deadliest Pandemic in History

by John M. Barry

Gates: We’re living through an unprecedented time right now. But if you’re looking for a historical comparison, the 1918 influenza pandemic is as close as you’re going to get. Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history. Even though 1918 was a very different time from today, The Great Influenza is a good reminder that we’re still dealing with many of the same challenges.



Good Economics for Hard Times : Better Answers to Our Biggest Problems

by Paul Collier

Gates: Banerjee and Duflo won the Nobel Memorial Prize in Economic Sciences last year, and they’re two of the smartest economists working today. Fortunately for us, they’re also very good at making economics accessible to the average person. Their newest book takes on inequality and political divisions by focusing on policy debates that are at the forefront in wealthy countries like the United States.


If you’re interested in books, you should check out our free E-book on how to value invest like the professionals. 

Have you read any of these books? If so, let us know what you think in the comments section!

Read more great articles at Vintage Value Investing.

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By: Dillon (Mr. Vintage Value Investing)
Title: The Bill Gates Summer Reading List
Sourced From: www.vintagevalueinvesting.com/the-bill-gates-summer-reading-list-books/?utm_source=rss&utm_medium=rss&utm_campaign=the-bill-gates-summer-reading-list-books
Published Date: Tue, 19 May 2020 05:00:53 +0000

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