UPDATE, Dec. 19, 2:00 PM PST: âWe cannot and will not allow voices like Tucker Carlson to be censored by agenda-driven intimidation efforts from the likes of Moveon.org, Media Matters and Sleeping Giants,â Fox News said in its most recent statement on the ad-boycott campaign against primetime star Tucker Carlson.
Meanwhile, Carlson has been getting support from unlikely sources.
As of update, 21 advertisers have said they will not buy time on Carlsonâs program:
Smile Direct ClubNerd WalletJaguar Land RoverZenni OpticalJust For MenUnited Explorer CardScottevestTD AmeritradeLeesa SleepCareer BuilderTakeda PharmaSodaStreamRobitussin
Fox News Channel confirmed they âare all re-expressing,â meaning moving to other programs on the network, aka no lost revenue.
In its statement, FNC insisted the three named watchdog group ânever target other broadcasters and operate under a grossly hypocritical double standard given their intolerance to all opposing points of view.â
In response, Media Matters for Americaâs president, Angelo Carusone said in a statement, âNo one forced Tucker Carlsonâs odious bigotry and fixation on white genocide conspiracy theories,â adding that Fox News execs are âdismissing advertiser concerns and implying that their advertisers are either pawns of Media Matters or were duped.â
âCompanies that do business with Fox News are financially supporting bigotry, dangerous lies, and harmful conspiracy theories,âÂ she added, continuing to call on advertisers to âreject the network until it actually imposes and enforces some baseline standardsâ on its primetime programming.
Even some non-Carlson fans disagree with Media Mattersâ campaign.
âStop the stupid Tucker Carlson boycottâ Politicoâs media pundit Jack Shafer, weighed in Wednesday afternoon, nicking the âboycott brigadeâ that has come after Carlson for his âpoorer and dirtierâ remark.
âI barely trust IHOP to make my breakfast. Why would I expect it to vet my cable news content for me?â Shafer wrote.
PREVIOUS â Dec. 18, 1:33 pm PST: Advertisers are continuing to leave Tucker Carlsonâs Fox News Channel show in the wake of last weekâs remarks about immigrants making the country âpoorer and dirtier.â
Itâs not necessarily a mass exodus of advertisers, but he is seeing a fair amount bow out of his show. According to the Associated Press, some of the showâs biggest advertisers will continue to stand with Carlson andÂ his prime-time show, Tucker Carlson Tonight.
Still, there are some that wasted no time in seeing their way to the exit. In addition to Pacific Life Insurance, Smile Direct, and Indeed, the personal finance website NerdWallet and the popular IHOP restaurant chain have bowed out as advertisers.
PREVIOUS â Dec. 17, 8 pm PST: Two more advertisers have dropped out as advertisers forÂ Tucker Carlsonâs Fox News Channel show. One of the companies who pulled out was Indeed, the employment search engine.
After being called out for advertising on the show after Carlson said that the âimmigration crisisâ was making the U.S.Â âpoorerâ and âdirtierâ, the official Indeed Twitter account responded on Monday.
âIndeed is not currently advertising on Tucker Carlson Tonight and has no plans to advertise on this program in the future,â wrote the Austin-based company.
Deadline has also learned that Smile Direct, the Nashville-based dentistry company, has pulled their ads from Carlsonâs show in the wake of his remarks.
PREVIOUS â Dec. 17, 4:21 pm PST: Tucker Carlsonâs Fox News Channel show wonât have insurance company Pacific Life as an advertiser for at least a few weeks after opening Thursdayâs program with the remark that the âimmigration crisisâ in the U.S. had left the country âpoorerâ and âdirtier.â
In his opening monologue, Carlson said you âneverâ hear anybody making an âeconomic case for mass immigrationâ because that argument would be âinsaneâ and âindefensible,â adding, âour leaders demand you shut up and accept thisâŠ.even if make our own country poorer and dirtier and more divided.â
Carlson insisted theyâre not âhuddled masses yearning to breathe freeâ but âcynical shake-down artists who have been watching too much CNN.â
After which the insurance companyâs promo popped up on screen, touting its 150 years protecting generations of families.
Pacific Life responded:
Fox News Channel responded to the response:
âIt is a shame that left wing advocacy groups, under the guise of being supposed âmedia watchdogsâ weaponize social media against companies in an effort to stifle free speech. We continue to stand by and work with our advertisers through these unfortunate and unnecessary distractions.â