RADNOR, Pa.–(BUSINESS WIRE)–In response to increasing consumer preference for holistic financial solutions that meet multiple planning needs, and demand for ease and speed of business, today Lincoln Financial Group introduced several new life insurance products that deliver greater value and flexibility, as well as digital underwriting enhancements that simplify and expedite the buying process.
The new products and services reflect Lincolnâs commitment to advancing the traditional life insurance business model, an important step to meet the evolving expectations of clients and advisors, as recognized in a recent report from Ernst and Young, âWhat Should Insurers Do Today to Prepare for Tomorrow.â Among the strategies to âfuturizeâ the business model, the report cites the need for products that address all aspects of financial wellness, including protection, retirement and health, and digitized and enhanced customer touchpoints.
New and Enhanced Products
âConsumers and advisors are looking for insurance products that offer financial planning flexibility, and buying experiences more consistent with other industries,â said Mike Burns, senior vice president, Life Solutions, Lincoln Financial Group. âWith these evolving expectations, Lincoln continues to transform the life insurance business model, delivering policies that go beyond a death benefit â providing âliving benefitsâ that help clients achieve financial goals in various phases of life. And weâre making it more convenient to purchase and own those policies with simpler, faster, high-tech buying and service experiences.â
Underwriting Process Enhancements
For more information on how life insurance can help meet your financial planning needs, visit Lincolnâs website.
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The Lincoln National Life Insurance Company, Fort Wayne, IN
Lincoln Life & Annuity Company of New York, Syracuse, NY
The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
In some states, contract terms are set out and coverage may be provided in the form of certificates issued under a group policy issued by The Lincoln National Life Insurance Company to a group life insurance trust. Products, riders and features are subject to state availability. The insurance policy and riders have limitations, exclusions, and/or reductions. Check state availability.
Distributor: Lincoln Financial Distributors, Inc., a broker-dealer
Lincoln LifeElementsÂź Level Term (2017) policy form TRM6063 and state variations. Not available in New York.
Lincoln WealthAccumulateÂź IUL (2018) policy form UL6083 / ICC18UL6083 and state variations; Not available in NY.
Lincoln WealthPreserveÂź IUL (2017) policy form UL6046/ICC15UL6046 and state variations; Not available in NY.
MoneyGuard II issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, on Policy Form LN880/ICC13LN880 with the following riders: form LR880 and state variations/ICC15LR880 Rev; form LR881/ICC13LR881; form LR882/ICC13LR882. Not available in New York.
About Lincoln Financial Group
Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. The company had $238 billion in assets under management as of December 31, 2018. Lincoln Financial Group is a committed corporate citizen included on major sustainability indices including the Dow Jones Sustainability Index North America and FTSE4Good. Additionally, Lincoln is dedicated to upholding a diverse and inclusive organization and was recognized by Forbes as one of the Best Large Employers, Best Employers for Diversity, and Best Employers for Women and received a perfect score of 100 percent in 2018 on both the Corporate Equality Index and Disability Equality Index. Learn more at:Â www.LincolnFinancial.com. Follow us on Facebook, Twitter, LinkedIn, and Instagram. Sign up for email alerts at http://newsroom.lfg.com.